Anna Zhdankina UX/UI & product designer
Anna Zhdankina Hi! I’m Anna 👋

UX/UI & product designer with 4 years in design

Designed enterprise and B2B products across FinTech, iGaming, and AI. Built 20+ digital products

Projects

A selection of my most interesting projects across web, app design, and complex digital platforms and systems

01 MOBILE APP

Kroshka kartoshka app

  • FoodTech
  • B2C
  • Product design

Product overview

Redesign of the Kroshka Kartoshka food delivery app, combining UX research, improved architecture, and intuitive ordering flows

The results

  • Introduced a new food delivery experience within the app
  • Simplified the path from menu browsing to order completion
  • Increased order conversion by 16% through improved UX and streamlined checkout
View project
Kroshka Kartoshka food delivery app on a phone
02 WEB & ADAPTIVE

EJS developer website

  • Real estate
  • UX optimization
  • Product growth

Product overview

Rebuilt the real estate developer’s website, from UX research and prototyping to a new visual system and intuitive property search

The results

  • Built a scalable design system to improve UI consistency and streamline product development
  • Optimized user journeys based on research and analytics
  • Increased search engagement by 26% through improved usability
View project
EJS real estate developer website on a laptop
03 MOBILE APP

Nova banking app

  • FinTech
  • B2C/B2B
  • Financial management

Product overview

The fintech mobile banking app for international markets, offering fiat and crypto exchange, payments, and financial management

The results

  • Designed key features for currency exchange, payments, and financial management
  • Structured complex financial flows into intuitive user journeys
  • Integrated fiat and crypto services into one app
  • Design system development for consistent, scalable UI

Coming soon

Nova banking app screens on two phones
04 WEB PLATFORM

Husher platform

  • Crypto exchange
  • FinTech
  • UX optimization

Product overview

A crypto exchange product bringing together asset conversion, transaction management, and essential financial tools

The results

  • Expanded exchange capabilities with multi-exchange functionality
  • Introduced new account management features
  • Designed the referral system to attract new users
  • Increased exchange activity by 18% after the redesign
View project
Husher crypto exchange platform on a laptop
05 APP DESIGN

Menorah app

  • Social Tech
  • AI
  • Gamification

Product overview

Designed an AI-powered community platform combining gamification, identity verification, community chats, and AI tools

The results

  • Structured complex user journeys across core features
  • Designed gamified progression and verification flows
  • 500+ screens designed and 8 core user flows
  • Aligned UX solutions with business requirements through direct client collaboration
View project
Menorah community app profile screen on a phone
06 WEB PLATFORM

Eclipse platform

  • iGaming platform
  • B2C
  • Workflow design

Product overview

An integrated casino platform combining gaming experiences, player accounts, rewards, and personalized features in one ecosystem

The results

  • Developed end-to-end UX/UI solutions across the platform’s core features
  • Optimized the deposit journey through UX research, analysis, and industry best practices
  • Designed 60+ screens for desktop and mobile versions
View project
Eclipse iGaming platform dashboard
07 WEB & ADAPTIVE

Stroytek website

  • Real estate
  • B2C
  • Data-driven UX

Product overview

Delivered an end-to-end website redesign, combining data-driven UX decisions, advanced apartment search, and new functionality

The results

  • Improved apartment discovery with advanced filtering by key property parameters
  • Streamlined the journey from apartment search to inquiry submission
  • Increased website traffic by 30% after the launch
  • Generated 22% more inquiries post-redesign
View project
Stroytek real estate website on a laptop

Explorations

A curated collection of concepts, visual studies, and independent design experiments created outside of commercial projects

Crypto wallet app concept Movy Bank landing page concept SmartFin finance dashboard concept Fitness tracking dashboard concept NeuroFin AI finance landing concept Aeroluxe private jet booking concept
View Dribbble

Telegram @ladestin

Open to new collaborations